ENTR 710 - Managing Innovation

Credit Hours: 3

Prerequisite: GBUS 702, GBUS 703
This course focuses on innovation’s role in 21st Century organizations. It addresses the need for a systemic approach to building innovation capabilities and the challenges of integrating the many facets of innovation management. Leading innovators and building innovative organizations are covered from both a theoretical and applied approach. Topics addressed include fundamental theories of innovation, developing an innovation strategy, innovation as a business process, the role of the innovation context including leadership and organization, culture and values, people and skills, processes and tools, and assessing and improving innovation performance. Both classroom and alternative instructional methods will be used throughout the semester.