Sep 27, 2024  
2022-2023 Undergraduate Catalog - Evening & Online 
    
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2022-2023 Undergraduate Catalog - Evening & Online [ARCHIVED CATALOG]

MKTG 301 - Principles of Marketing

Credit Hours: 3

Required of all business administration juniors. Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision-making. International and ethical issues in marketing are examined.
Prerequisites: ECON 202