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Sep 27, 2024
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2022-2023 Undergraduate Catalog - Evening & Online [ARCHIVED CATALOG]
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MKTG 401 - Marketing Management Credit Hours: 3
Integrate the concepts of marketing planning and decision-making from the point of view of the marketing manager in a changing economic, social, and legal environment. Learn concepts and methods of analysis used in formulating product, distribution, promotion, and pricing strategy. Prerequisites: MKTG 301
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