Sep 27, 2024  
2022-2023 Undergraduate Catalog - Evening & Online 
    
Catalog Navigation
  Catalog Home
  President’s Message
  Board of Visitors
  The Citadel’s Statement of Vision, Core Values, and Mission
  The Citadel’s Transfer Program’s Mission/Purpose
  Accreditation
  Academic Calendar
  Admission and Enrollment Policies
  Expenses and Financial Aid
  Academic Regulations and Procedures
  Students Services
  Schools and Departments
  Evening/Online Undergraduate Degree Programs
  Undergraduate Course Descriptions
HELP
2022-2023 Undergraduate Catalog - Evening & Online [ARCHIVED CATALOG]

MKTG 407 - Consumer Behavior

Credit Hours: 3

Study behavioral science theories and related marketing models useful to managers in understanding consumers in domestic and global marketplaces.
Prerequisites: MKTG 301