The marketing and business development major is designed to meet the growing job need and opportunities for marketing related jobs such as marketing research analyst, marketing coordinator, account coordinator, communications specialist, outside sales representatives, inside-sales representatives, business development associate, junior business analyst, or social media specialist to name a few.

The marketing and business development major consists of 24 credit hours (six required courses; two elective courses) designed to contribute to a robust understanding of marketing and business development. Courses in branding, business development, ethics, marketing analytics, negotiations, and other marketing and business development-related areas prepare students to become successful advertising, business development, marketing, or sales professional in a career path that provides tremendous opportunities for advancement. The marketing and business development major also includes four general elective courses. General elective courses can be within any subject area, must be at least three credit hours, must be an academic course (cannot be an ROTC course), and cannot already be required or fulfill another degree requirement. Students majoring in marketing and business development must also complete required core business classes and achieve a grade of “C” or higher in each course.

Major Goals and Objectives

Major Goal: Students will demonstrate core knowledge about theory and practice of the major areas of marketing and business development.

Major Learning Objectives:

1. Construct the foundation of professional networking.
2. Demonstrate the professional persuasive techniques.
3. Interpret and analyze data to make strategic marketing decisions.

Major Academic Map

Click here to view the Academic Map for this major, which shows the courses and sequence.