May 14, 2024  
2022-2023 Undergraduate Catalog - SCCC & Day Students 
    
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2022-2023 Undergraduate Catalog - SCCC & Day Students [ARCHIVED CATALOG]

MKTG 403 - Marketing Analytics & Inquiry

Credit Hours: 3

Prerequisites: MKTG 301  
Course Description: Learn how to develop performance measurement systems for marketing channels, incorporating measuring website traffic, conducting market research, estimating usage patterns, and interpreting website visitor behavior. Review online metrics, compare marketing analytics vendors, and develop ways to communicate performance. Explore key concepts and methods of marketing research apply those tools to solve real-life business problems.

Restrictions: 3B, 2A, 2B, 1A, 1B
This course was previously listed as BADM 441.