May 14, 2024  
2022-2023 Undergraduate Catalog - SCCC & Day Students 
    
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2022-2023 Undergraduate Catalog - SCCC & Day Students [ARCHIVED CATALOG]

SMGT 402 - Sport Promotion and Sales Management

Credit Hours: 3

Sport promotion and sales management offer students advanced skills of developing, managing, and executing sport sponsorship and ticket sales plans, promotional campaigns, and e-commerce tools and sport brands. Through this course, students will learn how to apply the fundamental concepts, principles and theories of the promotional mix in the sport industry effectively.