Jul 21, 2024  
2023-2024 Undergraduate Catalog - SCCC & Day Students 
2023-2024 Undergraduate Catalog - SCCC & Day Students

Marketing and Business Development Major

The marketing and business development major is designed to meet the growing job need and opportunities for marketing related jobs such as marketing research analyst, marketing coordinator, account coordinator, communications specialist, outside sales representatives, inside-sales representatives, business development associate, junior business analyst, or social media specialist to name a few.

The marketing and business development major consists of 24 credit hours (six required courses; two elective courses) designed to contribute to a robust understanding of marketing and business development. Courses in branding, business development, ethics, marketing analytics, negotiations, and other marketing and business development-related areas prepare students to become successful advertising, business development, marketing, or sales professional in a career path that provides tremendous opportunities for advancement. The marketing and business development major also includes four general elective courses. General elective courses can be within any subject area, must be at least three credit hours, must be an academic course (cannot be an ROTC course), and cannot already be required or fulfill another degree requirement. Students majoring in marketing and business development must also complete required core business classes and achieve a grade of “C” or higher in each course.

Major Goals and Objectives

Major Goal: Students will demonstrate core knowledge about theory and practice of the major areas of marketing and business development.

Major Learning Objectives:

  1. Construct the foundation of professional networking.
  2. Demonstrate the professional persuasive techniques.
  3. Interpret and analyze data to make strategic marketing decisions.

Major Academic MAP

Click here to view the Academic MAP for this major, which shows the courses and sequence.

Major Required Courses

Prerequisites must be met - see course descriptions for prerequisite requirements

Freshman Year

Freshman Fall

Freshman Spring

Sophomore Year

Sophomore Fall

Sophomore Spring

Junior Year

Junior Fall

Junior Spring

Senior Year

Senior Fall

Senior Spring


  • Students must complete four strand courses, which may be completed in any order:  English (ENGS 30X), History (HISS 30X), Natural Science (NTSS 30X) and Social Science (SCSS 30X).
  • 302 (Conflict & Resolution), 303 (Citizenship), 304 (Wellness), 305 (Nature & Sustainability)

ROTC Course Requirements:

ROTC course requirements apply to members of the SCCC only:

  • Cadets contracted or pursuing a contract should take 8 semesters of ROTC.
  • Cadets not contracted or pursuing a contract should take 4 semesters of ROTC Basic and 4 semesters of ROTC fulfilment courses. Available ROTC fulfillment courses are published online annually by the department of Leadership Studies.
  • ROTC courses typically carry 1 to 3 hours of credit, depending on the level. ROTC fulfillment courses typically carry 3 hours of credit. See the course descriptions for specific information.

Required for Graduation:

  • Required Hours for graduation are 121 plus the successful completion of all required LDRS, ROTC, & RPED degree requirements.