MKTG 401 - Marketing Management

Credit Hours: 3

Prerequisites: MKTG 301
Course Description: Integrate the concepts of marketing planning and decision-making from the point of view of the marketing manager in a changing economic, social, and legal environment. Learn concepts and methods of analysis used in formulating product, distribution, promotion, and pricing strategy.

Restrictions: 3B, 2A, 2B, 1A, 1B
This course was previously listed as BADM 401.