Dec 26, 2024  
2023-2024 Undergraduate Catalog - SCCC & Day Students 
    
Catalog Navigation
  Catalog Home
  Past Catalogs
  Leadership
  History of The Citadel
  Academic Calendar
  General Information
  Requirements for Admission
  Academic Policies
  Student Support Programs, Services, and Activities
  Military Policies
  ROTC Programs
  Expenses
  Financial Aid & Scholarships
  Schools and Departments
  Programs & Courses
  Organization
  Faculty
HELP
2023-2024 Undergraduate Catalog - SCCC & Day Students [ARCHIVED CATALOG]

MKTG 403 - Marketing Analytics & Inquiry

Credit Hours: 3

Prerequisites: MKTG 301  
Course Description: Learn how to develop performance measurement systems for marketing channels, incorporating measuring website traffic, conducting market research, estimating usage patterns, and interpreting website visitor behavior. Review online metrics, compare marketing analytics vendors, and develop ways to communicate performance. Explore key concepts and methods of marketing research apply those tools to solve real-life business problems.

Restrictions: 3B, 2A, 2B, 1A, 1B
This course was previously listed as BADM 441.