SMGT 304 - Sport Marketing

Credit Hours: 3

This course covers the various aspects of sport marketing and their application in the sport industry. Specifically, it emphases the intercollegiate, professional and international sport market. It is intended to provide the two unique perspectives or thrusts of sport marketing, the marketing of sport and marketing through sport. This course introduces students, the foundation for advanced study and practice in sport marketing, sport consumer behavior, sport branding, and sponsorship.