Jan 15, 2025  
2023-2024 Undergraduate Catalog - SCCC & Day Students 
    
Catalog Navigation
  Catalog Home
  Past Catalogs
  Leadership
  History of The Citadel
  Academic Calendar
  General Information
  Requirements for Admission
  Academic Policies
  Student Support Programs, Services, and Activities
  Military Policies
  ROTC Programs
  Expenses
  Financial Aid & Scholarships
  Schools and Departments
  Programs & Courses
  Organization
  Faculty
HELP
2023-2024 Undergraduate Catalog - SCCC & Day Students [ARCHIVED CATALOG]

SMGT 402 - Sport Promotion and Sales Management

Credit Hours: 3

Sport promotion and sales management offer students advanced skills of developing, managing, and executing sport sponsorship and ticket sales plans, promotional campaigns, and e-commerce tools and sport brands. Through this course, students will learn how to apply the fundamental concepts, principles and theories of the promotional mix in the sport industry effectively.