SMGT 405 - Sport Event Management: From Theory to Practice

Credit Hours: 3

This course examines the strategies and tactics required to develop, plan, organize, direct, implement, control, and evaluate sport events successfully. This course offers students the opportunity to learn about the fundamental principles used in event management and to cultivate the knowledge and required skills on where, when, and how sport events are executed. Also, students will learn how to design sport event plans and manage the operations of small, major, and mega-scale sport events-emphasizing advanced practices involved in sport events, areas such as budgeting, marketing, public, community and media relations, and sustainability.